(Illustration + Design)

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Retailor is a proposed group committed to replacing wasteful, consumer habits with rewarding experiences focusing on creative expression and skill building within a supportive community. By tailoring our program to address a wide variety of audiences, we aimed to create lasting, far-reaching impacts on the ways we as consumers approach materialism. This project was done in collaboration with Sarah Gao, Charlie Barber, and Melissa Mak. 

  • concept/ project framing

  • design research 

  • ux design

  • visual design

Through our qualitative research these are some of the reasons we found that lead people to overconsume products.


We plotted initial design ideas across this matrix of difficulty (of executing an idea) vs. importance (of the product/service being offered)





We then used sticky notes to quickly generate hundreds of ideas for possible products and services to combat the problem (an initial quick think) and then plotted our few favorite ideas on the matrix. 

Framing the project space

Below is a video that we created to quickly give an overview of the problem space that we were in as well as propose some quick overarching solutions that we wanted to address in a fun and positive way.

A pattern that we started noticing when we were conducting qualitative interviews was that most people expressed a desire to be more handy and be able to fix things. The reason many didn't fix broken items was because they didn't have the proper education or tools and following along with youtube videos was not helpful because they didn't know if they were doing things right or not. 

We decided that for the scope of the project we were going to focus on soft goods because it did not require as much technical knowledge as per say fixing electronic goods but it was something that a lot of people could enjoy and find useful. Below is an initial sketch of how we envisioned the system working. 

From the beginning, we really wanted this system to be very community oriented because it's a model that relies on volunteers and enthusiasts to help with the education aspect of it. Taking this into account we created three phases for the service to be unravelled in.


We wanted to provide several channels to get people interested and to cater to various levels of involvement.

Physical Presence

Storyboard that explains how the tailor trailer and the storefront work.


Product tags

Having merchandise tags that give consumers more information behind how the product was made can start to show them that a product is more than just the whole but rather what you can actually do with several broken parts. Also by having a face and name to the product people can see that it didn't just come from nothing but rather was created by a person. 

Web Presence

The online component of the system that allows interested parties to quickly receive information on the tailor trailer, classes being offered, browse the lookbook of looks created by reusing old items, as well as have access to tutorials by community members. We see this as a really rich source of information and a first step for anyone who might have an interest in the system to become more involved. 


visual Inspiration

Mood board of what inspired us aesthetically. In creating a brand for this system, we wanted it to be an equal amount of approachable and friendly, polished, and fun. The bold illustrations really act to tie the whole system together and the colors are youthful and gender neutral.